A little while ago someone asked me:
I am here desirous to find a faithful publisher for my book…. What useful counsel can you give to me.
I’m not sure what is meant by faithful publisher but finding a publisher is a mixture of you wanting them and them wanting you. There are literally thousands of publishers. There are some that publish all types and genres and others that specialize. So the first thing to do is figure out if your book is a how-to, a biography, history, fantasy, romance, literary, sports, spiritual, etc.
Once you know who your reading audience is, you can then research publishers. Writer’s Digestputs out a series of books on markets. They’re specific, such as, literary markets, short story markets, romance markets, etc. These books give good information on how to write a query letter, which is the first step to what to include in your submission package. Some publishers only want a query letter. Others want a letter, a synopsis and the first three chapters. Some only want agented submissions, which means you must go through the process of querying agents first. It’s best to read up on what the publisher wants first. They received hundreds of manuscripts and someone who hasn’t bothered to research the market and sends something in the wrong format or way is likely to piss off an editor and have their manuscript tossed.
Writer’s Digest also lists publishers and markets, giving short descriptions, addresses and editor names. It’s good to read up on the advice and then to start submitting. It’s important to make sure you submit your manuscripts in the proper format, which in most cases is double spaced text, no extra space between paragraphs, regular font and size, no right justification, word count, page numbering and name. There is enough information out there that tells you what to send and what not to.
Outlines by chapter, or synopses also are often required so make sure they’re laid out well and contain what is the main action/point of each chapter. Taking courses or workshopping manuscripts as well as outlines is not a bad idea. And of course, making sure your manuscript is polished and free of as many grammatical and spelling errors as possible does improve your chances.
Besides researching the right publisher for your manuscript, it’s not a bad idea to check the legitimacy and publishing record of a publisher. Find out what they’ve published and do internet searches both on the publisher name and the book titles they’ve put out. There are vanity presses that charge you to put everything together. Your chances of making a profit are small. There are print on demand publishers that will work out a deal for self-publishing but depending on how they’re set up, you will need to figure out how to advertise and distribute your book. Unless you know what you’re doing, you could have some very expensive doorstops and going with established well known publishers with marketing departments and established distribution is worth it’s weight in gold.
I once edited a book for a friend who was writing a guide on places to walk your dog. He did his own layout and found a printer. Then he found a local book rep who would market it to the bookstores and see to distribution through a local book distributor. That worked well but the book was locally focused. In most cases you’re going to want national distribution if you hope to make any money or sell your book.
Then all you have to do is keep submitting your book to publishers until they bite. Sometimes they’ll ask to see a few chapters, and then they may ask to see a full manuscript. This process can take months. Expect the average of three months before seeing a reply to even a query. It’s best to send out query letters to many publishers at once. Persevere. Like writing it takes work to get published and some is just the persistence of sending out your manuscript until you hit the right publisher at the right time.