…for gross consumerism. Once upon a time it used to be that Christmas began in December and actually meant something spiritual. (I’m picking on the Christian, sort of, holiday because I don’t know if other faiths go mass market this time of year.) Then stores decided it was best to put out all the seasonally afflicted merchandise at the beginning of the month. Soon, it seemed like a smart thing to put out the holiday decorations right after US Thanksgiving. Get all the turkey, fall and feasting goods done with, then there is room on the shelves for the next festivity. But someone decided that Thanksgiving wasn’t big enough or didn’t dent the shelves with related crap, so Christmas decorations and lights and cards started coming out after Hallowe’en. We’re now two months before Christmas and that hasn’t been enough. This year, I saw Christmas related crapola in stores in September. Soon, we’ll have it year round.
This frantic marketing makes me less seasonally cheerful and downright grumpy. A festive occasion is just that, an occasion, not a year-long extravaganza. It takes the specialness of the time away when one is inundated with the same driveling songs for months, though I notice that the stores do hold off on the tunes or their employees would go postal. But seeing the ho ho ho bits and garlands and cards and hats and stockings and lights etc. really kills the feeling for me.
But what is at the root of all this? Obviously it’s greed, and probably the whole fear around the economy has whipped store execs into a froth where they’re pushing everything onto shelves early. Buy buy buy, more more more. Make it super duper very bright, large and festive and red and green. It’s enough to make all the reindeer drink until their noses are red.
The problem is that our society is based on a consumerism that is supposed to always grow. Sell more cars, sell more clothes, sell more everything or we can’t get bonuses and more money to buy more stuff. What happens when the quantity stays the same in consumer purchases? Take cars for example. You can’t price them out of everyone’s pocketbook, but there’s another way around it. Make them so they don’t last as long. A Model T Ford could run for fifty years but we’re lucky now if we get cars that make it to ten years. Planned obsolescence. Printers are the same. They cost less than a hundred bucks to buy but the ink cartridges that you have to keep using (and therefore should be cheaper because of mass consumption) are $60-$80. Not because ink is that expensive but because the company has to make money. Some printers are designed to eat ink every time you turn them on so feasibly you could use up a cartridge without printing a page (I got rid of that one fairly quickly.)
What happens when we have enough, when growth stays the same? Or what happens when the baby boomers stop buying and the next gen buys less? Panic. Maybe the economy fireworks didn’t have to happen right now but it was bound to happen sooner or later. I thankfully, have only worked for one company where “grow grow grow” was their motto mixed with a lack of understanding people. People left on stress leave and others were walked out the door almost regularly. I hear this company was bought by a company wich was bought by a company and that more changes are happening. I’d rather slide down razor blades into a vat of vinegar than work there again.
So be prepared. Those Boxing Day sales have become Boxing week sales and pre-Christmas/Boxing week sales. They’re about to become Christmas month sales and yet there will be more and more and more stuff. Costco has mass Santa suits that you can buy for cheap. Now every little Santa will look the same. How sweet. And if you think that Santa at the North Pole is kept busy with all his elves working over time because of the mass merchandising, think again. The little fellas have been laid off to cut costs and because everything was farmed out to a third world nation where the kids get to toil for twenty hours a day. Ho ho ho, enjoy the consumerism.