Last year I researched and wrote a blog for a marketing company. They knew they wanted a blog but they didn’t know really what a blog was or what the different types were. So I did up a paper and printed off different blog sites to show them. I wrote a blog for the length of the contract where, because of what they marketed, they found the blog wasn’t really helping them a lot. It was also very specific and I warned them that there was a limited life on what could be written about.
Blogs can serve several purposes. There are the dear diary, hello my friend styles that are personal, chatty and set for people who know the writer. There are blogs done by companies, which can be troubleshooting or informative, advertise and raise sales. These might be in an informal style or have a particular voice. There are blogs that are for entertainment (gossip of the stars, humor, trivia) and blogs that are opinion pieces (or rants). Of course, you can have a blend of entertaining and informative, or opinion and chatty, or whatever.
I write a blog for several reasons. As a writer, when I can’t get to writing fiction every day, it gives me some exercise in writing. With a keen interest and opinion on many things I like to write about them and share my knowledge or insights, sometimes see if there are like minded people out there or if I’m just off the wall. Sometimes it’s to inform and sometimes to entertain. I also post some previously written articles that had a limited exposure on sites long gone.
What I don’t do with a blog is research very long. These are often personal interest, comments on current events or informative pieces. But the way I see it, I don’t have time to do a lot of research, unless I’m being paid. When I write an article for a magazine I do more in-depth research that might include interviews, going to the library, and some good ole fashioned legwork on top of internet research.
An interesting observation that I’ve noticed in general with my blog pieces. Since I started this blog in April, the entry “A Whole Rainbow of Possibilities” (on gay pride) probably had the most hits in a day. The “Fuel Efficient…” article had a lot of interest at first. The “Stones of Ireland” has been my most consistently read piece and the “Teenage Sex and Teachers” has skyrocketed over the weeks since I wrote it. I can conclude only that if you have sex in the title, especially coupled with teenagers, you’ll get many hits. Maybe I should title everything with sex. Sex Chocolate Chip Cookies. Sex Looking for a New Car. Sex Shopping for Clothes. Etc. I wonder how that would skew the views from those just looking for sex.
But in general, when I’m writing a blog entry I’m going on my memory and knowledge and some internet searching. Usually some Wiki and a few other sources, such as reliable newspapers or specific sites to do with the topic. So a blog satisfies my need that people will read it. Maybe not a thousand hits per day (yet! Unless I put sex everywhere) but still I’m one small voice in the cave. And of course I write because it’s fun.