Tag Archives: Giangiacomo Feltrinelli

The Devil Reads Prada

Prada, fashion, writing contest, Prada fiction contest, taking moral rights, devil, satan

This is a tarot card, but maybe the devil is saying, if you don’t wear Prada, you wear nothing.

You know the movie, the one where sweet Anne Hathaway is sucked into the world of high snobbery and is Meryl Streep’s minion at a fashion magazine. The world where it’s backstabbing and anorexia but somewhere in amongst the fashionistas true wuv takes root? Yeah that one.

Well, besides making clothing and creating a fashion magazine, it seems Prada really does want to lash out with that forked tail and snare artists of all flavors. They don’t just do magazines and sunglasses and backpacks and clothing and fragrances and boat races. No, they want to capture the creative essence of other artists. “Prada, in keeping with the brand’s innovative spirit, launches a literary contest in cooperation with Giangiacomo Feltrinelli Editore.” They have something called the journal project which includes a writing contest. The crucial statement when considering what to write is: “What are the realities that our eyes give back to us? And how are these realities filtered through lenses?” Obviously they would like to tie it into to their sunglasses line.www.prada.com/journal

As I read the rather long and convoluted contest rules (the English translation is a bit off), I thought €5,000! Well, yes, I will definitely enter that. Oh but wait, should you win the contest then you give up all moral rights, which means your name will stay with the piece but they own it in all forms and media, can print it on clothing or put in books or chop up the sentences and stick them wherever, in perpetuity. You lose all rights to read your story, put it in a collection of your writing or do anything else with it.

writing, Canadian anthology, Steve Vernon, Colleen Anderson, Tesseracts 17, Edge Publications

Get writing but don’t sell your soul.

That’s not the true deal with the devil though it gets close. As I read on it turns out that while there would only be one monetary winner Prada reserves the right to create other categories and choose winners on the spot. But those winners receive no prize and lose all rights to their stories as well. This pretty much amounts to theft even if they have you acknowledge you’re selling your soul to the devil but don’t get anything out of it except perhaps some bit of elusive fame. Or perhaps we should just call this exploitation. It’s not like Prada is hurting for money.

To make sure it just wasn’t some misinterpretation that happened in the translation, I wrote to Prada.

Dear Madam,

The winners of the Contest, if any, will receive the amount of Euro 5.000, while the winner of the thematic prizes, if established by Prada and Giangiacomo Feltrinelli (it is not sure that such thematic prizes will be established), will not receive this amount. But in both such events the authorship of the short stories will remain with the winners in accordance with the applicable law in the copyright field.

In fact, PRADA and Giangiacomo Feltrinelli shall have the right to use the short stories as per the provisions of the “T&C” of the Contest and on the basis of the rights granted by the winners to Prada and Feltrinelli  as specified in such “T&C “: “(the Winner) he/she grants exclusively to PRADA and Feltrinelli any and all right to use, reproduce, publish, edit, distribute and divulge the selected Short Story(ies), on its(their) own, in full or in part, or in a collection book, at PRADA and Feltrinelli’s discretion in perpetuity and at a worldwide level for any uses either commercial or promotional, in any language or version, and in any print and/or digital and/or multimedia materials and media, including Internet, now known or hereafter invented. Moreover, You acknowledge and agree that PRADA and Feltrinelli will be entitled to edit and to adapt the Short Story(ies) at its(their) sole discretion and to reproduce the very same in its(their) edited and/or adapted version in any print and/or digital material and/or multimedia materials and media, including Internet, and for whatsoever purposes to the extend permitted by law”.

Should you have any further query, please do not hesitate to contact us.

My advice would be to save your soul, and your writing and not enter the contest on the off chance you’ll get the grand prize. The devil, you know, is in the details.

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