Tag Archives: commercialism

Kangaroo Kontroversy

Now we’re truly getting down to what the Olympics are all about. The Australian athletes have hung a two-storey flag of the boxing kangaroo outside their residence in the Olympic village. The Olympic village in Vancouver is, like every other Olympic venue, cordoned off and protected by security enough to sink the Bismarck. The only people who might actually get into this “village” are the athletes, reporters, security goons and other bigwigs of Olympic importance. But it is where all the athletes, with their dreams and aspirations are housed. So it makes sense that everyone wants to show team and national spirit.

The boxing kangaroo is not the flag for Australia the country but it is the flag for their sporting attitude and has officially been that symbol since 1983 (Oh and belongs to the Australian Olympic Committee–aren’t they all part of the Olympic “family”?). On top of that the boxing kangaroo was supposedly used on fighter planes in the second world war. Just google it and you’ll see the examples. But the International Olympic Committee (IOC) has deemed it too commercial and have told the Australians to take their flag down. Too commercial. What’s wrong, IOC, are you afraid someone might buy an Australian? It’s not like it’s advertising beer or mitts; it’s advertising Australia’s competitive spirit.

But the IOC has proven that its main purpose is not to promote sports and fun and national competition. Its main purpose is to make tons and tons of money and get big advertising sponsors. It also shows there is no sense of humor whatsoever in the suits and ties gobbling up the money. Where does that money go? Good question.

They don’t pay the athletes, nor the hosting cities. Every city that bids on being an Olympic venue also pays a pretty stiff registration fee that they do not get back. But the money must go somewhere. Well, looking at the IOC’s role and mission this may give us a clue as to where the money goes.

The IOC’s role is to:

  1. Encourage and support the promotion of ethics in sport as well as education of youth through sport and to dedicate its efforts to ensuring that, in sport, the spirit of fair play prevails and violence is banned;
  2. Encourage and support the organization, development and coordination of sport and sports competitions;
  3. Ensure the regular celebration of the Olympic Games; Make that properly branded & trademarked celebration only.
  4. Cooperate with the competent public or private organizations and authorities in the endeavor to place sport at the service of humanity and thereby to promote peace; Organizations like Visa, MacDonalds, Coca-Cola. Yay peace!
  5. Take action in order to strengthen the unity and to protect the independence of the Olympic Movement; The Olympic Movement: is that like a political thing or a just a bodily evacuation?
  6. Act against any form of discrimination affecting the Olympic Movement; So what does that mean in regards to protestors.
  7. Encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women; Except where inconvenient like those darn female ski jumpers who don’t get to jump.
  8. Lead the fight against doping in sport;
  9. Encourage and support measures protecting the health of athletes;
  10. Oppose any political or commercial abuse of sport and athletes; Get that kangaroo flag down, sports. Get that kangaroo flag down.
  11. Encourage and support the efforts of sports organizations and public authorities to provide for the social and professional future of athletes;
  12. Encourage and support the development of sport for all; But you can’t watch it unless you have a $100 or more for each ticket. So that should be for all wealthy people.
  13. Encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly; Do you know how many shiny white vans and trucks I’ve seen with the Olympic logo on the roads? Wouldn’t it be better to use old ones in good repair instead of adding more cars to the environment?
  14. Promote a positive legacy from the Olympic Games to the host cities and host countries; But we’ll ignore the fact that only one Olympic host city has ever made money. What’s the legacy: more taxes.
  15. Encourage and support initiatives blending sport with culture and education;
  16. Encourage and support the activities of the International Olympic Academy (IOA) and other institutions which dedicate themselves to Olympic education.

I really hope the Australians keep the flag up the whole time and that other countries add their eagle (US), bulldog (UK), beaver (Canada), etc. to the mix. And I really hope that kangaroo has a middle finger for the IOC’s arrogance and commercial greed.

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