A recent human rights complaint has surfaced in BC, in regards to Earls Restaurant and the serving of their Albino Rhino brand ale. They’ve been making and serving the beer for 25 years but a woman, Ikponwosa (I.K.) Ero, has now filed a human rights complaint that the beer discriminates against albinos. There is a clip to watch as well as the news report.
There is a difference between being an albino and being albinoid, where one is missing some of the pigmentation. While Ms Ero looks albinoid, her boss looks to be albino. Albinism does in fact have some serious defects for the person afflicted including vision and blood problems, and cancer risks. However, albinism affects almost every species. Many Native Americans/First Nations hold the white buffalo sacred. There are albino rabbits, alligators, fish, tigers and people. So maybe Earls holds their beer sacred.
While I imagine Earls named their beer for its paleness, Ms Ero’s boss, Peter Ash says, “Follow your logic. If they have Alzheimer’s appetizers on the billboard, you’re totally okay with bringing your grandmother there to chow down a plate of Alzheimer’s appetizers.” Well, unfortunately my logic runs a different path from his. If my grandmother had Alzheimer’s she probably wouldn’t care or remember what the appetizers were called. Reminds me of the diner in the US (Heart Attack Grill) that sells Flatliner Fries and Triple Bypass burgers. They’re maybe being honest or are they demeaning people who have had heart attacks?
Second, my logic says, yeah an albino rhino is a white rhino. It does not say to me that it has anything to do with a person, not is it derogatory in any way. Since albinism affects most species, how is naming this beer the same as being mean to albino people?
While people suffering from albinism have health challenges and might have been picked on by some insensitive people, overall I don’t see most people ostracizing them because of a beer brand. That may not be true in all cultures and albino children have been murdered in Africa for magical rituals. I fully understand being singled out for being different. I had a fair share of it in my childhood but I don’t presume that Albino Rhino beer is about albinoid people, nor that Fat Bastard wine is out to be nasty to anyone overweight.
Sometimes it’s good to be politically correct, and sometimes people become hyper-sensitized, seeing evil and wrong every where. I’d say take such brands with a grain of salt, but may I should say a grain of pepper.