One might think this is a euphemism for a vampire’s love bite, or perhaps the last sarcastically sensual act of a femme fatale. However I’m talking about the kiss of death as a writer. Now it can be interpreted several different ways but I have managed to be the kiss of death quite a few times.
What I mean is this: you get an acceptance from a publisher/editor for a piece in their magazine and then you either find out that the magazine is folding with the issue before the one that would have your story/poem in it, or they say, “We loved this story and would have published it, but we are closing down the magazine.” And then the story never ever sells to anyone ever.
If I had a credit list of all the publications that have said they would take the story but so long, I would have sold another six pieces of fiction. Perhaps the worst/best example of this was a new SF magazine to which I sent a story for their inaugural issue. I received a letter back saying my story had been “excepted.” As opposed to “accepted” which means to include, except means to exclude. I thought the story had been rejected but as I read through the letter, the opposite was true. I guess that was the first sign of a doomed publication.
I signed a contract, and they sent me a cheque, and…the first issue never came out. But I still had a contract that said it was theirs until printed. After a year I contacted SFWA and asked the contract committee to help. So they told me to send a letter to the publisher indicating that since the magazine seemed to have ceased to exist that I was withdrawing the story. It was worded differently but didn’t leave my story in limb forever.
When there was a spate of magazines that said they would have published this or that but they were closing down I began to wonder if I was the kiss of death and by accepting my piece they had doomed themselves. Of course, that is nothing but ego and the belief in a power I don’t have. The truth is that many writers would have found themselves in the same boat and that many magazines come and go like the flow of the tide.
Funding disappears, editors get sick, quit or get different jobs (since often editing a magazine is a part time job or a labor of love), or are disorganized, and reader interest may flag for any number of reasons. These all affect the longevity of a magazine, whether it’s online or in print.
A successful magazine takes constant advertising, through ads in other magazines, books, websites as well as promotions: buy a subscription and get a discount, buy this magazine at this convention or launch and get two for the price of one, etc. Magazines have to become known and that means more than just by word of mouth though reviews and other editors, writers, readers or publishers may help, a magazine can’t become complacent because there is always more competition.
Of course a magazine has to deliver what readers want as well but the ongoing, marketing, advertising, printing and distribution is a constant issue to deal with. These aspects are truly what can be the kiss of death to a magazine, not the author with eldritch power.